Testimonials

I liked that Joanne used an extensive set of questionnaires and questions in real time to help me figure out how best to describe my value and success. I liked that she did not rely on AI tools which can often result in language that is too flowery and not credible. I found Joanne’s approach helpful in leading me to see myself more objectively and understand just how significant my offerings are.

Joanne was very timely, always available, and drove the project to completion quickly, with the appropriate amount of momentum to meet my goals.

Joanne guided me through an extensive process of questionnaires and discussions to help me determine my personal brand. She then helped me to describe it in a way that would appeal to the audiences that need to hear my message. She did not use AI to do this but drafted the brand messages by hand. She provided guidance to me on my LinkedIn influencer strategy to make sure that my posting was supportive of my brand identity.

Next, she helped me to redo my LinkedIn profile to reflect my brand. She made recommendations about each part of the LinkedIn profile process. She also advised me to add some additional things myself to demonstrate better my experience and background, which I did.

Next, Joanne helped me draft a revised bio to reflect my brand and desired pivot to board service and corporate in-house legal. Finally, she helped me to revise my resume to reflect my brand and also speak to my fitness for the jobs I am pursuing.

My LinkedIn engagement has gone up substantially, and I have completely revised my communications about what kind of lawyer I am, in order to get ready for my career pivot. I feel much more confident in the process having received Joanne’s support.

“My Linkedin profile Joanne helped me develop three years ago has gotten a lot of traction. At least from a qualitative standpoint, her work has definitely made a difference: I’m sure much of this had to do with the 25% increase in my clientele year over year. As of now, January 2024 has been very strong – we will have an extraordinary quarter, and I am confident the momentum will continue. Joanne’s approach of “brand-marketing” and not “sales” proves to work. I find that people look at it and remember many things about it – especially the 5 decades of experience. I have been referring others to Joanne and will continue to do so.”

“Joanne, you did an awesome job decoding our company’s brand DNA – we didn’t even know our DNA until we met Joanne! After a very thorough process of research, deep analysis, and repositioning our target market, we developed more clarity under Joanne’s insightful guidance. Thank you for your help to decode our branding.”

“We were impressed with their passion, knowledge, and attention to detail. Joanne is a stickler for starting and ending each of our sessions with a concrete deliverable and I found that this stopped me from procrastinating and getting stuff done! Very pleased with their work in content creation for personal and corporate branding, for our digital transformation and advisory services for CXO’s.”

“Joanne helped me build my LinkedIn profile and company page. Wow. She has an incredible process for extracting the right information from you to truly build a thoughtful and pointed profile. I can only imagine how it is working with her on the rest of the brand elements. Highly recommended.”

“As the President of Real Estate Dimensions, a home building, real estate investment, BFR, and consulting company, I hired 10 Plus Brand first to develop my LinkedIn profile, resume, then build a new brand for my new company with DNA decoding and designing a new business name and logo. They are truly no-nonsense. They are always on time and responsive. They move you through a rigorous process, and the results are worthwhile:

They inspired me to be an Entrepreneur with their insights, strategies, and expertise. I developed clarity and vision in this process, in addition to an outstanding Linkedin profile, resume, and corporate identity. Joanne Tan, company’s chief brand strategist, truly understands every aspect of business, and she is a suburb branding expert.”

“I needed Joanne to help updating my LinkedIn profile, both personal and my company’s. Little did I know that it would take seven brainstorming sessions, after filling out her questionnaire, AND lots of homework after each session. Through this process I got a lot more than a LinkedIn profile: Clarity, vision, strategies, focal clientele, etc. Through Joanne’s telling my stories and analyzing all aspects of my past, present, and future career, the market place, the competitive landscape… I am extremely pleased to have a strong personal and company brand on my LinkedIn. Thank you Joanne!”

“If you are looking for a brand strategist to partner with your company to craft a “world class”, a strong, customized and effective brand, look no further! Joanne has an amazing process that helped me to up-level my LinkedIn personal & professional profiles. She is one of the most insightful experts in strategic branding & I would highly recommend her!”

“Joanne helped me with my LinkedIn profile, both personal and company pages. She has a process and she made me work hard to get the maximum results. I enjoyed going through the process with Joanne, and I like the results.”

“Joanne has been delightful to work with. She has allowed me to express myself authentically via LinkedIn. Her thoughtfulness, patience, and demeanor made the process a joy, and with great outcome. I highly recommend Joanne. She is a pleasure and an outstanding expert in her field!”

“The journey Joanne took me on, to uncover the grounding principles of who I am and why I am in my profession, gave me the clarity as to my whys. The extensive work, introspective research on who I am, who I have become, is truly empowering. Joanne helped me from my LinkedIn profile, board of director’s bio and resume with clear structures, strategies and precise language. She utilized her artistry to capture the essence of my visual brand with her photographic skills as well. I highly recommend her if you need coaching with LinkedIn, personal branding, or business branding, for individuals or companies.”

“Joanne wrote my LinkedIn profile and my company page in six brainstorming sessions. She flushed out my business brand and distilled my unique value propositions. She applied SEO Keywords to my business narratives in order to achieve digital marketing optimization. It was extremely helpful. I would not have arrived at that solely on my own. Joanne has high integrity and standards; she delivered much more than she had promised!

BONUS: She is one of the best LinkedIn headshot experts and improved my LinkedIn Portrait tremendously. ”

““I was initially apprehensive to listen to others about career moves and profile revamps at this stage in my life. So I tip toed into this ready to bail but quickly found Joanne to be engaging, insightful and most appreciated, very on point. We systematically disassembled my work history and rebuilt it so it now presents a clearer and cleaner value proposition on LinkedIn.

I believe the most important part of the exercise was the re-examination of my career arc and Joanne explaining what I should become, not what I have been and that I should be looking next level not one corridor over. I have a renewed energy about what’s next thanks to Joanne.”

My Goodness, what Joanne is doing with digital marketing my commercial insurance business IS WORKING! About 6 months ago, Joanne and her agency started AI and human intelligence hybrid content marketing on LinkedIn and social media, since then, I have been contacted for services from all over the United States! They told me how impressed they were by both curated content (carefully chosen and summarized by her team,) and my original blogs (ghost-written by Joanne and her 10 Plus Brand, Inc.). In the last 6 years since Joanne started decoding my brand’s DNA and creating my website, my industry and clientele have gone through great changes. She advised me BEFORE the major landscape shifts and created new website content 3 times. I hate to say again, “Joanne, you were right.” Joanne is brilliant! She is not just one of the top 1% branding and marketing experts, she stays ahead of the trend, with cutting edge mind, information, technology AND artistry. I rely on her business acumen and insight for strategies, tactics, technology and her teams’ expertise with Google Core Web Vitals and SEO technicality. I am SO glad that Joanne has been taking care of all my marketing, branding, website, videos, content creation, and strategy development, and will do so for many more years down the road!”

“Joanne Tan is the talented owner of 10+ Brand and well versed in all aspects of brand development for individual service providers and small to medium-sized businesses. Her unique ability to decode the essence of one’s brand, create content that touches the heart of the target market, and to amplify those messages through social media is awesome. Joanne was able to guide me through the decoding process to distill my key messages, work with me and my clients to create several brand videos (content) that tell the story, and further amplify that content through video placements, website blogging and LinkedIn campaigns. Joanne is also a great confidant and advisor with a sharp business mind and is always available to assist and help.”

“Joanne is one of the most insightful experts in personal and business branding. She was strategic and visionary in identifying my unique value propositions and in relating them to my future goals. She asked thought-provoking questions in a caring and helpful way during the process of rebranding my LinkedIn profile, bio and resume. I felt genuinely inspired and empowered. After each brainstorming session, I gained clarity about myself, my career goals and what to do to achieve my goals. Her insights and talents were invaluable for anyone seeking others’ wisdom about themselves. Thank you Joanne!”

“Joanne has done an exceptional job for us. When I first met Joanne, I had recently acquired SKWeston & Company and The Taylor Reach Group and was integrating them into a powerful, unique Customer Experience consulting business. With Joanne’s help, I established the new brand – ApexCX – and articulated the vision and mission for what will hopefully become a household name in CX. Joanne not only helped, she DROVE the creation of our new website and social media presence. It has been amazing!”

“Not only did Joanne help us decode our brand TEP.GLOBAL to depths we had never explored ourselves, she also helped us translate our brand essence into a customized website and social media that sets our boutique consulting apart from everyone else. Her expertise in creating unique verbal and visual positioning has created a unique brand for us. Joanne and her teams of linguists, web developers and SEO experts are on the top of their game. Joanne has deep insight and is a joy to work with. Highly recommended!”

“Joanne Tan and her team at 10 Plus Brand have provided me and my business uniquely excellent services. She helped me to identify and articulate what is what is particular about my services–the DNA of my business–and completely remade my LinkedIn profile. We’re currently working to update my website. Joanne mixes her proven process with a customized sensitivity so as to notice all important nuances and details. Her persistence and single-minded focus make me feel like I’m her only client! If you want to work with someone who’s operating in the sweet spot of her skills, creativity and experience, contact Joanne Tan. And buckle up for a fun and productive experience!”

“A huge thank you to Joanne Tan and her team at 10 Plus Brand Inc for all their help throughout a transformational rebranding process. I could not have done this without you. Joanne is an expert at helping you tap into the fundamental building blocks of your brand DNA to clearly express who you are at your core and the unique value you provide. Joanne is tireless in her pursuit of excellence, and she is a true thought partner. She works side-by-side with you every step of the way to bring out the best of what is exclusive to you, your business, and how you serve your clients. Thank you, Joanne!”

“The whole process of working with Joanne gave me such confidence that I wrote 3 new pieces of business, while completing brainstorming and brand-honing work with Joanne. Joanne is a great mix of left and right brain. She works with the right brain and digs deeply into your values and business operations. Then she uses her artistry to create a brand for you. What started as a multi page questionnaire got boiled down to a one page script. The video, website and headshots all bring out your essence in a unified brand. Joanne believes in and sees the best in her clients. She and her teams not only produce my brand messaging content, video, photo, website, she also features my branding video and content on her business website, and refers potential business partners and prospects to me. I recommend her and her teams highly to all business owners who have visions, who know the extraordinary value in brand-marketing.”

“Working with Joanne was an insightful and self-reflective experience. She’s great at creating a process to distill your values, then share with others in a meaningful way. Joanne has also connected me to some really wonderful people, I’m grateful for her friendship and unique perspective.”